About Me
Hi, I'm Alanis.
I've always been fascinated by why certain stories stick with people.
That curiosity led me into marketing, where I discovered the perfect balance between creativity and strategy. Today, I work across content marketing, social media, branding, and digital campaigns, helping organizations communicate in ways that are both engaging and effective.
Outside of my professional career, I'm also an independent recording artist. Building my own brand has given me firsthand experience with audience development, content creation, and the constantly evolving world of digital culture. It's taught me that great marketing isn't just about reaching people—it's about creating something worth connecting with.
Whether I'm developing a campaign, editing a video, writing copy, or analyzing performance data, my goal is always the same: create work that feels authentic, intentional, and impactful.
When I'm not working, you'll usually find me writing music, discovering new artists, photographing everyday moments, or finding inspiration somewhere between a Fleetwood Mac record and the latest TikTok trend.
My Approach
Curious
The best marketing starts with asking better questions.
Creative
Ideas matter, but execution matters more.
Analytical
Data informs creativity—it doesn't replace it.
Human
People connect with stories before they connect with brands.
Professional Experience
2023 - Present
Marketing Specialist at Agile Financial Systems
I lead multi-channel marketing initiatives across social media, email, blogs, and web, creating content that strengthens brand awareness and supports business growth. My role combines strategy, creative execution, analytics, and cross-functional collaboration to deliver campaigns that engage audiences and drive results.
2022 - 2023
Marketing Associate at Bill360
I supported digital marketing efforts by creating compelling visual and written content across social media, email, and web. Through campaign planning, graphic design, and market research, I helped strengthen the brand's digital presence while ensuring consistency across every customer touchpoint.
2012 - Present
Independent Recording Artist & Brand Strategist at Alanis Sophia LLC
As an independent artist, I've built and managed my personal brand from the ground up. From content strategy and social media to release marketing, creative direction, and audience engagement, this experience has given me a unique perspective on storytelling, digital culture, and building authentic communities.
2020 - 2024
Freelance Content Creator & Brand Partner
I've partnered with lifestyle and beauty brands to create engaging, social-first content that feels authentic to both the brand and its audience. Managing projects from concept to production has strengthened my skills in creator marketing, visual storytelling, and platform-native content creation.
Marketing Tools
Google Analytics
Adobe Creative Suite
Meta Business Suite
Canva
LinkedIn Campaign Manager
HubSpot
TikTok Business Suite
Website Management
SEMrush
Microsoft Office Suite